Kulin South East Asia Sdn Bhd (Kulinsea) was established in May 2017 by three co founders who are from different backgrounds but with the same philosophy to provide hala, safe and ethical products for all human use.

With this philosophy in mind, we worked with Korean skin care manufacturers that have created more than 400 formulas that work like magic under the PURESH skin care brand. Packed with natural ingredients that become potent when coming together, they diffuse into the heart of your skin, bringing your inner radiance to the surface. In recent years the beauty market has been flooded with obscure products, containing artificial chemicals that are big on hype but underwhelming with results.


PURESH was born to negate the effect, to make beautiful skin simple to achieve, with products that solve the root of problems without a hefty price tag. The brand places moral responsibilities and safety in beauty above all. PURESH range of skin care products have been certified halal toyyiban by GIMDES, Turkey which conforms to the strictest halal standards because of its safe and ethical ingredients used. Achieving this took years of research into understanding the mechanics of the skin, followed by developing an aesthetic package that strikes a perfect balance between visual form and function.

PURESH is for the buyer that wants to find the one perfect skin products that works each time replace at every age for every type of skin. It is for the conscientious that cares about what goes into their body and values halal and ethical choices as part of their lifestyles.


We are relationship-based.
Growth is an Imperative
Products Are Our Greatest Asset


Ahmad Faizal Ahmad Shahar
Jessica Ong
YM Raja Rosemawati Raja Badri


Our fundamental business strategy is building long-term client relationship.
We are exclusive distributor to PURESH Korean halal skin care products in Malaysia, Singapore, Brunei.